Muse Group empowers music makers. We create the world’s most popular apps for playing, recording, and composing music. Through our innovative learning tools, expansive music catalogs, and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day.
Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul, Boston to Berlin. We’re an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come.
At the end of 2023 Hal Leonard Company combined with Muse Group (more information you can find here) and together are now a single company that aims to revolutionize the music industry by using their expertise and resources to offer innovative solutions for musicians, teachers and music lovers around the world.
We are seeking a dynamic and experienced Head of Growth to lead our efforts in driving the expansion of our music education solutions within the K-12 market. This critical role is responsible for developing and executing growth strategies that will position Muse Group as a leader in the education sector. The ideal candidate will have a proven track record in strategic sales leadership, with a deep understanding of the needs and challenges faced by K-12 educators and administrators.
As the Head of Growth, you will play a pivotal role in identifying and targeting key schools and districts with music programs, building and leading a high-performing sales team, and fostering strong relationships with decision-makers. You will be instrumental in crafting and executing comprehensive sales plans, optimizing sales operations, and driving revenue growth through tailored solutions and strategic pricing.
Key Responsibilities:
- Strategic Target Identification: Utilize market research and industry insights to identify and prioritize K-12 schools and districts with music programs, ensuring focused outreach efforts.
- Outbound Team Leadership: Establish and manage a high-performing outbound sales team dedicated to education, generating qualified leads and building a robust pipeline to support sales goals.
- Sales Team Development: Set and track weekly pacing metrics, individual and team sales forecasts, and motivate the team to consistently exceed performance targets.
- K-12 Needs Advocate: Deeply understand the specific challenges and requirements of K-12 educators and administrators, effectively positioning our products as the ideal solution.
- Relationship Building: Foster strong relationships with key decision-makers and influencers within target schools and districts, such as music directors, curriculum coordinators, and superintendents.
- Sales Planning and Execution: Create and execute comprehensive annual sales plans, strategies, and actionable playbooks to drive new customer acquisition, retention and revenue growth.
- Sales Operations Efficiency: Implement and optimize the use of CRM and other tools to streamline customer engagement and account management.
- Custom Sales Solutions: Develop tailored sales programs for large clients with complex product requirements.
- Margin Management: Effectively manage profitability through strategic pricing, promotions, and sales activities.
- Sales Team Empowerment: Recruit, train, and continuously coach a high-performing sales team. Design and manage compensation plans to incentivize and reward success.
- Leadership Collaboration: Contribute to shaping team culture, organizational structure, customer lifecycle management, and overall growth strategies.
- Cross-Functional Collaboration: Work closely with product development, customer success, and other teams to ensure alignment between customer needs and product offerings.
- Data-Driven Insights: Provide regular sales reports and monthly reviews with key performance indicators (KPIs) and actionable insights to company stakeholders.
- Customer Voice and Industry Expertise: Act as a champion for the customer, providing valuable feedback to the product team. Stay abreast of industry trends and maintain a deep understanding of the competitive landscape.
Required Experience and skills:
- Inspiring Leadership: A positive and natural leader capable of motivating and driving high performance across sales teams, customer teams, and the entire organization.
- Effective Communication: Excellent communication and presentation skills, with the ability to influence stakeholders at all levels, including executive and C-level leadership.
- Sales Leadership Experience: 3+ years of experience in a sales leadership role, such as Sales Executive, Manager, or Senior Manager.
- B2B Sales Acumen: 4-6+ years of proven success in B2B sales, preferably in the education, software, or SaaS industries.
- K-12 EdTech Expertise: Demonstrated track record of sales success within the K-12 EdTech market.
- Technology Proficiency: In-depth knowledge of CRM, ERP, and other relevant software platforms.
- Productivity Tools: Fluency in MS Office and Google Suite applications.
- Work Ethic and Organization: Persistent, highly organized, and capable of effectively prioritizing tasks and managing time.
- Customer-Centric Approach: A strong customer focus combined with a collaborative and team-oriented mindset.
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