Muse Group empowers music makers. We create the world’s most popular apps for playing, recording, and composing music. Through our innovative learning tools, expansive music catalogs, and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day.

Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul, Boston to Berlin. We’re an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come.

At the end of 2023 Hal Leonard Company combined with Muse Group (more information you can find here) and together are now a single company that aims to revolutionize the music industry by using their expertise and resources to offer innovative solutions for musicians, teachers and music lovers around the world.

We are seeking a dynamic and commercially driven Chief Marketing Officer who will focus on delivering financially driven outcomes through a deep understanding of performance marketing, CRM, and in-person events, ensuring these strategies work together to maximize profit. On this position you will collaborate with partners such as record labels, music publishers, and major media outlets to develop joint marketing initiatives that enhance our brand and expand our reach.

Key Responsibilities:

• Develop and implement a comprehensive global marketing strategy that drives brand awareness, PR, Communications, customer acquisition, and revenue growth across all platforms.
• Oversee digital, social, and traditional marketing campaigns, ensuring they align with the company’s goals and resonate with our target audiences.
• Lead, mentor, and grow a global marketing team, fostering innovation and collaboration.
• Analyze market trends, customer insights, and performance metrics to inform marketing strategies and optimize campaigns for financial outcomes.
• Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI and profit.
• Collaborate with partners such as record labels, music publishers, and major media outlets to create joint marketing initiatives that amplify brand presence and drive customer engagement.
• Integrate performance marketing, CRM strategies, and in-person events to create cohesive marketing campaigns that effectively drive revenue.
• Work closely with Revenue, Product, Sales, and Content teams to align marketing strategies with product launches, user engagement, and business objectives.

Required experience:

• 10+ years of experience in marketing leadership roles, preferably within the music, entertainment, or digital media industries.
• Proven track record of developing and executing successful global marketing campaigns with a focus on financial outcomes.
• Strong understanding of performance marketing, CRM systems, brand management, and the integration of in-person events with digital campaigns.
• Knowledge of marketing automation tools, CRM systems, and data analytics platforms.
• Experience in the music industry or with digital platforms supporting creators.
• Exceptional leadership and team-building skills, with experience managing cross-functional teams.
• Data-driven mindset with the ability to analyze metrics and adjust strategies for optimal performance and profitability.
• Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels.

Preferred Qualifications:

• Experience collaborating with partners such as record labels, music publishers, and major media outlets on joint marketing initiatives.