Muse Group empowers music makers. We create the world’s most popular apps for playing, recording, and composing music. Through our innovative learning tools, expansive music catalogs, and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day.
Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul, Boston to Berlin. We’re an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come.
At the end of 2023 Hal Leonard Company combined with Muse Group (more information you can find here) and together are now a single company that aims to revolutionize the music industry by using their expertise and resources to offer innovative solutions for musicians, teachers and music lovers around the world.
We are poised to expand our digital footprint and revolutionize how we create, distribute, and commercialize music content globally. We are seeking a dynamic and commercially driven Head of Content to lead the evolution of our content creation and distribution processes. This role demands a strong leader with a deep understanding of the music industry, digital technologies and music composition, and who can build innovative and profitable content selection, creation, and distribution processes.
Key responsibilities:
Strategic Leadership and Commercial Growth:
- Develop and implement a forward-thinking content strategy that aligns with Hal Leonard's goals and drives revenue growth.
- Identify and capitalize on new business opportunities to expand our market presence and increase sales.
Business Development and Partnerships:
- Lead external relationships with artists, educators, and industry partners to enhance content offerings and distribution channels.
- Engage directly with customer segments to identify content gaps and unmet needs, turning insights into high-impact content offerings.
Digital Innovation:
- Oversee the development of engaging digital content across various platforms, integrating emerging technologies to enhance user experience.
- Innovate content monetization strategies to maximize profitability across digital channels.
Team Leadership and Collaboration:
- Build and lead a high-performing content team, fostering a culture of innovation and commercial excellence.
- Collaborate cross-functionally with technology, marketing, and sales teams to align content initiatives with business goals.
Market Analysis and Performance Management:
- Utilize data analytics and market insights to inform strategy, track performance, and adjust tactics to achieve sales targets.
- Stay abreast of industry trends, competitor activities, and technological advancements to maintain a competitive edge.
- Identify new growth opportunities based on market research and direct customer engagement to uncover gaps or unmet needs that would result in increased profits.
Required experience and skills:
- Minimum of 5 years in content strategy and management roles with a strong commercial focus within the music, media, or digital publishing industries.
- Proven track record of leading digital innovation initiatives and driving business development.
- Experience working with notated music content in another capacity (performer, educator, composer, etc.).
- Deep understanding of consumer trends and purchasing habits related to music creation, education, and performance.
- Deep understanding of content creation tools, monetization strategies, and distribution channels.
- Strong leadership skills with the ability to inspire and manage a diverse team.
- Excellent communication and negotiation skills, adept at building strategic external relationships.
- Bachelor’s degree in Music, Business, Digital Media, or a related field.
- Passion for music and a keen understanding of music education and industry dynamics.
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